Selected work — Experience design
Exploring how design, accessibility and content quality shape the first impression of a business online.
01 — Overview
For many businesses, the first interaction with a potential customer happens online. Before a phone call is made, a message is sent or a purchase is considered, people evaluate trust through what they see on a screen. Images, descriptions, contact details and visual presentation all contribute to that first impression.
This ongoing project explores how design, accessibility and content quality can help businesses present themselves more clearly and effectively in digital environments.
02 — The challenge
Some have professionally produced branding and photography, while others rely on self-created materials. As a result, the quality of digital business profiles can vary significantly.
Questions I found myself asking were:
The challenge was not simply visual consistency, but creating better experiences for both businesses and visitors.
03 — The importance of first impressions
Just like a physical shop window, it gives people clues about credibility, professionalism and relevance. When information is difficult to find, images are unclear or content lacks structure, users are more likely to leave before taking action.
Small improvements can have a significant impact on how businesses are perceived.
04 — Areas of focus
Throughout this project, I have explored several aspects of experience design.
Making sure the most important information appears first and is easy to find.
Understanding how imagery, branding and presentation influence trust.
Considering readability, contrast and clarity to support a broad audience.
Helping information feel organised, relevant and easy to understand.
Exploring how design standards can support a more predictable and reliable user experience.
05 — Design principles
Users should quickly understand who the business is and what it offers.
Good design helps create confidence before direct contact is established.
Information should be easy to consume regardless of device or user needs.
Reducing unnecessary complexity improves comprehension.
A familiar structure helps users navigate more efficiently.
06 — Reflection
“People rarely notice good structure when it is there, but they quickly notice when it is missing.”
Designing digital storefronts is not only about making information look better. It is about helping businesses communicate effectively while making it easier for people to find, understand and trust what they see. As digital interactions continue to replace traditional first impressions, thoughtful design becomes increasingly important.